The 8th Salon de Paris Club welcomes Frédéric JONCHET, Founder and CEO of EIKO, a design company in Paris. He will talk about how COVID-19 has changed the world and influenced the way we communicate with each other on the following two topics:
- The B2B communication, facing the consumers insights and societal demands.
- The impact of the Covid-19 crisis on the brands/audiences’ experiences.
EIKO advocates digital, brand and identity. Creative ideas can spread quickly and make differences. These ideas deliver emotion, engagement and results through storytelling, strengthening the relationship between the brand and the recipient.